These brands, created by young creatives from Barcelona, are a clear example of how fashion can be more than just clothing. They represent stories, commitments to the environment, and a new way of looking at consumption.
Barcelona is much more than beaches, modernist architecture, and cutting-edge gastronomy. The city, known for its creative spirit, has been a hotbed of artistic innovation for decades, home to figures like Joan Miró, Salvador Dalí, and Antoni Gaudí. Today, this artistic tradition has found a new outlet: fashion. The local scene is brimming with young designers who not only challenge global trends but also revitalize local commerce and bring a fresh perspective to personal style. In a world saturated with mass production and fast fashion, Barcelona's emerging brands are betting on a more sustainable, artisanal, and authentic future. Think of it as a Gaudí-style prêt-à-porter, where each garment is a small work of art.
Walking through the streets of Barcelona feels like stepping into a creative ideas lab. Here, fashion isn’t just clothing—it’s a cultural statement. From the Eixample to the Gothic Quarter, local businesses are thriving thanks to a new generation of brands that understand the importance of sustainability and uniqueness. These brands aren’t just designing clothes; they’re telling stories, offering experiences, and most importantly, creating a positive impact on both the environment and the people who wear them. Whether you're a trend explorer or simply looking for something different to add to your wardrobe, these five young and creative brands are must-visits.
Inspired by the novel The Strange Case of Dr. Jekyll and Mr. Hyde, this brand, created by mother-daughter duo Meritxell and Maria Teixidó, offers a radically different take on sustainable fashion. At their store in the Eixample, every garment has a past life, waiting for a second chance. With a focus on upcycling and reuse, you’ll find everything from T-shirts transformed into skirts to wedding dresses reborn as blouses. Their mission is clear: you’re not just buying clothes, you’re acquiring a story with many more chapters yet to unfold.
The brand is divided into two lines: 'Jekyll,' which offers new collections, and 'Hyde,' a selection of carefully restored vintage pieces. Additionally, on September 27th and 28th, Jekyll & Hyde will host an exclusive pop-up event at the Hotel Pulitzer Barcelona, where you can discover these unique pieces and immerse yourself in their philosophy of circular fashion.
If you’ve ever felt that clothes from the past had something special, you’re not alone. Los Féliz was born from that very nostalgia for how things used to be made. This brand combines carefully curated vintage pieces from around the world with a modern, carefree twist, creating the perfect balance between timelessness and boldness. Each item from Los Féliz has its own story and is designed to last "from today to forever," as founder Nadia Pape puts it.
Recently, Los Féliz opened its first physical store in the Gothic Quarter (Calle de Cervantes, 5). While their pieces are sold worldwide and have been featured in hit series like HBO's White Lotus, visiting their showroom in Barcelona is a must. Here, no two items are alike, making every visit a unique style adventure.
Art and fashion come together spectacularly in Eliurpi, the brand created by Elisabet Urpí and her partner, Uruguayan photographer Nacho Umpiérrez. This creative duo has revived the art of millinery with pieces that are essentially wearable sculptures. Each hat is handcrafted with an artisanal, organic, and artistic approach. Far from being mere accessories, their creations have captured the attention of international collectors, turning their hats into true works of art.
Their boutique at Baixada de Santa Eulàlia 3 is a haven for those seeking more than just fashion: they seek pieces that tell stories and stand the test of time. Eliurpi is a testament to how tradition and innovation can harmoniously coexist in the contemporary fashion landscape.
Led by Eduard Ballester, Owl has found its purpose in upcycling. Specializing in urban fashion and sustainable underwear, Owl is committed to reusing materials, such as paragliders, to create unique and eco-friendly garments. From their showroom in a former bakery in the Poblenou neighborhood, Owl designs pieces that are not only environmentally conscious but also socially responsible. The brand seamlessly combines aesthetics with ethics, resonating with today's conscious consumers. Their designs aim to be viable, equitable, and sustainable, proving that fashion doesn’t have to compromise on respect for the planet.
Founded by twin sisters Sayana and Claudia Durany in 2018, Gimaguas is a brand with a global spirit and artisanal touch woven into its DNA. Their vibrant, laid-back designs have caught the eye of figures like Bella Hadid, and it’s easy to see why. Inspired by collaborations with artists and craftsmen, Gimaguas’ collections are filled with artisanal details and technical fabrics.
Based in Barcelona, the brand designs all its pieces locally. If you're looking for something that combines a relaxed style with responsible production, the Gimaguas store at Carrer Rosselló 230 is the perfect place to find that piece that will accompany you on all your adventures.
.thigh.png)
.thigh.png)
